Opportunities
Leads which have developed into a potential sale for your company should be converted to an 'Opportunity'. The opportunities interface allows sales managers to:
- Devise a strategy to follow up prospective customers who are most likely to successfully complete a sale
-
Gain clear visibility of the sales initiatives which are most likely to convert
- Add potential sales to the sales pipeline
-
Keep track of the sales process from beginning to end
- Keep track of the success of marketing efforts by tracking sales back to the original lead source and source campaign
- Review reasons for opportunities lost
To open the 'Opportunities' interface:
- Click the 'Opportunities' button on the top navigation
OR
- Click
'All' > 'Opportunities'
Left-hand menu:
- 'Opportunities List' shows all opportunities added to the Customer Relationship Management (CRM). Click any opportunity to open its details page.
- 'Dashboard' shows key information about ongoing opportunities
- The 'Recently Modified' tab lists opportunities which were recently updated.
Opportunities - Column Descriptions |
|
---|---|
Column Header |
Description |
Opportunity Name |
The name of the opportunity. |
Organization Name |
The name of the organization to which the opportunity belongs. |
Sales Stage |
Where the opportunity currently lies in the sales funnel. |
Lead Source |
The name of the lead. |
Expected Close Date |
Date on which the sale is expected to be completed. |
Amount |
The estimated dollar value of the opportunity. |
Assigned To |
The name of the staff member to whom the opportunity is assigned. |
Contact Name |
The name of the contact person in the customer organization. |
- Click any column header to sort the table according to the items in the column.
- To search for a specific item, enter the search criteria in the respective column header(s) and click 'Search' at the right end of the column header.
- For more details on advanced filter options, see Custom Views.
Custom Filter View
- The 'Opportunities' interface allows you to create custom views. For example, you may want to view only those opportunities assigned to you, and only view selected columns like opportunity name, sales stage or assigned to.
- You can create any number of views, and can make any view your default. See Custom Views for more details.
The
following sections explain more about: